Regional Growth of Build to Rent: Opportunities Beyond London

The Build to Rent (BTR) sector is no longer confined to the capital. While London has been a natural starting point for many developments, regional cities across the UK are now emerging as hubs for BTR growth.

This shift reflects a broader trend: the demand for high-quality, professionally managed rental homes is spreading nationwide, reshaping housing markets and offering exciting opportunities for developers, investors, and residents alike.

What’s Driving Regional Growth?

1. Affordability and Demand

As housing affordability in London continues to challenge homebuyers and renters, regional cities present an attractive alternative. Cities like Manchester, Birmingham, Leeds, and Bristol offer:

• Lower living costs, attracting young professionals and families.
• Strong job markets, driven by regional investment in technology, education, and healthcare.
• A better quality of life, with access to green spaces and cultural amenities.

This rising demand has paved the way for Build to Rent developments tailored to local needs.

2. Strategic Planning Policies

Local planning authorities increasingly recognise BTR as a solution to housing shortages and urban regeneration. Key policies include:

• Incentives for mixed-tenure developments, ensuring affordable housing is part of the mix.
• Support for high-density developments, optimising land use in urban centres.
• Encouragement of sustainable building practices, aligning with broader ESG goals.

These initiatives are driving growth, especially in cities where the need for rental housing is acute.

Spotlight on Single Family Housing

The regional BTR market is also seeing a surge in single family housing developments. These properties cater to families and professionals seeking:

• Space and privacy, with standalone homes or townhouses.
• Suburban or semi-rural locations, offering proximity to schools and green spaces.
• Professional management, ensuring the same high standards of service as urban BTR schemes.

At Leaders Romans Group, we’re proud to partner on single-family BTR projects, such as Buckler’s Park in Crowthorne and Sandy Lane in Northampton. These developments meet growing demand for rental homes that combine modern amenities with the comforts of traditional housing.

How Regional BTR Is Reshaping Local Markets

1. Revitalising City Centres

Regional BTR developments are breathing new life into urban areas by:

• Encouraging investment in infrastructure and public spaces.
• Attracting a diverse mix of residents, from young professionals to retirees.
• Supporting local economies through increased spending and job creation.

2. Supporting Housing Supply Targets

With the government aiming to deliver 1.5 million homes within this Parliament, regional BTR developments are crucial. Their ability to scale quickly and efficiently ensures:

• High-density housing in urban areas.
• Single-family homes in suburban locations.
• Mixed-tenure schemes that cater to diverse housing needs.

3. Promoting Sustainability

From renewable energy installations to low-carbon construction, regional BTR developments are setting benchmarks for sustainability. This focus benefits both residents and local communities by reducing environmental impacts.

Unlocking the Potential of Regional Build to Rent

At Three Sixty Space, we see immense potential in the regional BTR market. By combining high-quality housing, tailored amenities, and a commitment to sustainability, we’re not only meeting local housing demands but also creating thriving communities.

From vibrant city-centre apartments to spacious single-family homes, our developments are shaping the future of rental housing beyond London.